Here’s my theory: The more ghost signs a town has, the more ghosts it probably has, too.
Butte, Montana, it should come as no surprise, has plenty. Of both.
Here are some of the ones that, during just 30 minutes of driving around town one day this week, we came across – touting cigars, beer and hotels that have all been long outlived by their hand-painted advertisements.
Flor de Baltimore was a cigar brand that appears to go back at least a century or so. I’m not sure if its named after Lord Baltimore, the founder of Maryland, or the city. I’m guessing Flor means flower, which isn’t the first thing that Baltimore brings to my mind, but maybe the imagery the city evoked was different back then.
Most of the signs are for hotels — long since gone, but luxurious in their day, and even fireproof, which was a good thing considering all the mining executives who were probably lighting up Flor de Baltimores in their beds.
Now, only about a third as many people live here. Mining, though it still goes on, is nowhere near what it once was. You can’t find a good whorehouse when you need one (and they say the defunct one is haunted). And nobody’s drinking Butte Special Beer. It was brewed by a company that, more than 100 years old, closed in 1963.
There’s a big difference between what was in Butte and what is in Butte. Some look at Butte and see a depressing town; some see a fight-hardened survivor, a town that’s testament to man’s resiliency. Some see only its rough edges; some see its rich and colorful history, faded over time.
The New Tait hotel is not only not new anymore; it’s non-existent, but the old sign remains, as does the building, since converted into apartments.
Butte is the hometown of Evel Knievel. One of its tops tourist draws is a huge mine pit, part of a Superfund site that encompasses the historic district as well. If towns can be eccentric, Butte is — and quite proudly so.
But it’s also haunting — a place where the sun and clouds cast shadows that crawl, tarantula like, up and down its high hills; where mining has left poisons lurking, zombie like, beneath the surface.
Today, Butte is equal parts defunct and funky; gritty and, if you look hard, graceful. The ghost signs bring back memories of the freewheeling greatness that was; but they also are reminders to Butte that, in some ways, it’s a has-been.
But has-beens — and I know some, personally – seem to love regressing to the glory days, recalling better times. When the present’s not so great, the past seems more worth revisiting.
The trick is to not get stuck there — to appreciate what was, but keep looking at what could be … all, of course, while not forgetting to appreciate what is.
Before it fades away.